October 2026 SWMO PRSA Workshop: AI
Registration Info
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Payment in Full In Advance Or At Event
Please register by 6 p.m. Oct. 5.
About this event
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Beyond the Buzz: How AI is Transforming Communications and Media Relations
AI is changing how organizations share news and build relationships with the media. For PR professionals, AI offers useful tools but also raises important questions about ethics, accuracy, transparency and responsibility. This engaging workshop will explore both the opportunities and challenges of using AI in communications and media relations. Experts will join us both in-person and virtually online to share real-world insights, practical applications and best practices.
They include:
- Dr. Jonathan Groves, professor of communication, Drury University
- Dr. Cayce Myers, professor of public relations, Virginia Tech
Workshop lineup:
7:30 a.m. Breakfast
8:15 a.m. AI Introduction and Welcome: Dr. Groves
9 a.m. Law and Ethics of AI: Dr. Myers
10:15 a.m. AI in the Newsroom: Insights from Journalists
10:45 a.m. Using AI as Your Partner in Pitching: Local Case Study
11:30 a.m. Learning Out Loud: Takeaways and Insights
11:55 a.m. Wrap-up
Space is limited, so reserve your spot today.
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