Social algorithms are prioritizing conversation and long-term community building over
one-way conversations, which means if you want more people to see your content you
have to engage more people to act. What does this look like if you aren’t solely focused
on likes, shares and comments?

Join Aurora Meyer, APR Co-Chair for Public Relations Society of America St. Louis Chapter and incoming Mid-State Director for Missouri School Public Relations Association. Aurora currently serves as the Communications Manager for Columbia Public Schools working closely with administration, staff and students to create and implement strategic communication plans with a focus on engagement, community relations, public and media relations.

About Aurora Meyer:

Aurora Meyer is the APR Co-Chair for the Public Relations Society of America (PRSA) St. Louis Chapter and the incoming Mid-State Director for the Missouri School Public Relations Association. She currently serves as the Communications Manager for Columbia Public Schools working closely with administrators, staff and students in the district to create and implement strategic communication plans with a focus on engagement, community relations, public and media relations. She joined CPS in 2020.

Over her 17-year career, Aurora has developed an impressive track record of increasing both the size and engagement of relevant audiences by using analytics to help guide strategic decision-making. She has been recognized by her industry peers with multiple awards for social media strategy and campaigns in addition to a MarCom Gold award in 2019. Aurora is a regular speaker and workshop presenter for public relations organizations on social strategy, community engagement and analytics.

A PRSA-accredited public relations professional, Aurora is entitled to use the APR professional designation. She holds a Bachelor of Journalism and a Bachelor of Arts from the University of Missouri.